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Svitlana Shapovalowa

The most complete guide to Tier 1, Tier 2, and Tier 3: what it is and how to choose the right GEO for your advertising + full country list

The most complete guide to Tier 1, Tier 2, and Tier 3: what it is and how to choose the right GEO for your advertising + full country list

When launching ads on Facebook, TikTok, or Google, one of the first decisions is choosing the GEO. But not all countries perform equally: some have high CPM, others have cheap audiences but low conversion rates. That’s why marketers, affiliate marketers, and media buyers use an informal yet extremely useful
Jul 18, 2025 23 min read
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