In our new material, we will discuss a recent campaign with excellent results. We tried to launch our Adenomax offer in Ecuador which turned out to be a successful decision.

Although the Latin American market may seem predictable, the right approach and a bit of effort can lead to even better results. Adenomax has gained popularity in Ecuador due to the specific characteristics of the target audience and the region. In this country, the age group of 45+ makes up a significant portion of the population, and issues related to prostatitis are relevant for this demographic. Our webmaster successfully identified these needs, contributing to a successful launch.

Let's take a closer look at what exactly was done and what results it brought!

Case summary:

• Spent: $3722
• Earned: $6864
• Profit: $3142
• Campaign period: 07/08/24 - 07/20/24
• ROI: 84.42%
• Target Audience: Men aged 45+
  

Why did it work?

Adenomax is the most powerful offer for prostatitis in LatAm, with outstanding active ingredients: extracts of yohimbe, ginseng, saw palmetto, and pumpkin in every capsule.

Geo characteristics

For a deeper analysis of the case and understanding the reasons for the success of Adenomax's promotion in Ecuador, it is important to consider the socio-economic and demographic statistics of the country, as well as the features of healthcare and consumer preferences.

• Age Structure: About 27% of the population is in the 45+ age group, which corresponds to the target audience for the prostatitis product.
  
• Prostate Issues: As men age, the likelihood of developing prostate problems, such as benign prostatic hyperplasia, increases. According to WHO data, approximately 50% of men over 50 suffer from benign prostatic hyperplasia, making our offer particularly relevant.

Economy and Consumer Spending:

• GDP per capita: Approximately $6,500 as of 2023.
• Consumer Spending: Ecuador has an average level of consumer spending, making the market for medical and wellness products quite attractive.

Internet and Social Media Usage:

• Internet Penetration: About 70% of the population uses the internet.
• Social media: Facebook is one of the most popular social networks in Ecuador, making it an ideal platform. Over 50% of Facebook users in Ecuador are aged 45+, which directly corresponds to the target audience.

Medical Goods Market:

• Growing Demand: The demand for medical and wellness products, especially among the elderly population, is increasing. Products that contribute to improving quality of life and health are in high demand in the market.

Setup, Supplies, and Configurations:

We chose Facebook as our source because this platform is ideal for content placement in this GEO, as previously mentioned.

Here are the supplies, settings, and tools used during the launch:

• Targeting: Men aged 45+
• Placements: Automatic;
• Setup: Own setups King + personal accounts + fan pages, Agency accounts;
• Proxy: Mobile proxies from the USA;
• Payment System: AdPos;
• Anti-detect Browser: Dolphin;
• Tracker: Keitaro;
• WhitePage: Local clinic and wellness center landing pages, error 404;
• Creative Approach: Static, videos with voiceovers created using neural networks.

Examples of Top-performing Creatives:

In the context of a male audience, it's important to note that using images of women increases conversion rates and is a strategically justified move.

Results of the Campaign

• Date of the Campaign: 08.07.24 - 20.07.24;
• Revenue: $6864;
• Expenses: $3722;
• Profit: $3142;
• ROI: 84.42%;
• Approval Rate: 37.55%.  
  

More details about the figures can be found in the screenshot of the statistics shared by the webmaster:

Conclusions

The advertising campaign for promoting Adenomax in Ecuador demonstrated successful results due to the well-chosen target audience, effective advertising tools, and a relevant offer. The effective use of Facebook as the primary traffic source, mobile proxies, and tailored creatives played a key role in achieving a high ROI.

We recommend continuing to use similar approaches for further scaling of campaigns and increasing profit.