How to search for gambling creatives in Adheart: guide

Gambling is one of the most competitive niches in advertising. Here dozens of brands and affiliate programs compete for users' attention, and the one who offers the most catchy creative wins.

Analysis of advertising creatives and competitor funnels helps understand:

• what approach currently works: winning emotion, easy money, status, excitement, FOMO (fear of missing out);
• which formats bring better results: videos with emotional reactions, UGC videos, animations, static banners or carousels;
• which hooks work in different GEO: registration bonus, free spins, cashback on first bets, personal stories.

Adheart – Meta Ads Spy Tool to uncover your competitors' top-performing ads and trending products

One of the most effective ways is to use Meta Ads Spy services that allow tracking competitors' ads on Facebook and Instagram. Instead of running "blind" tests, you can rely on already proven funnels.

In this article we'll break down how to search for gambling creatives in Adheart — a tool that updates Meta Ads database every minute and allows downloading creatives in high quality. You'll learn how to properly use filters, how to find working angles for different GEO and how to organize your idea base for future campaigns.

Search by Facebook page 

The basic effective way to analyze competitors is searching for creatives by fan page. In Adheart you can enter the name of a specific brand or public and get complete output of all their advertising campaigns. Examples: 1xBet, Bet365, PokerStars, Parimatch.

This approach is convenient when your task is to track the activity of an individual competitor:  

• see what offers they're currently pushing; 
• understand how often they upload new creatives;  
• assess which formats and messages stay in rotation longer;  
• track changes in strategy over recent months.

Essentially, this is a ready-made live archive of the brand's marketing decisions that allows building your own strategy based on others' experience and avoiding unnecessary tests.

Which Facebook pages are worth monitoring:

• major international brands — 1xBet, Bet365, PokerStars, Parimatch, William Hill. These are benchmarks for top budgets, formats and strongest creative solutions in the niche.
• local operators, for example, FavBet (Ukraine), MelBet (CIS), Betano (Southern Europe), Hollywoodbets (South Africa). Their creatives help understand local triggers, popular promotions and communication language for specific geo.
• niche and gray pages. These can be small publics that launch more aggressive or risky approaches. Often interesting ideas appear there that large brands cannot afford, but arbitrageurs can test.
• new pages / rebrands. If you see a competitor launching a new fan page, it's worth immediately checking what offers and creatives they start with. This shows which funnels they want to test in the coming weeks.

Useful tips when searching by Facebook  page 

Save searches for competitors so you don't have to enter parameters each time and receive notifications when new ads appear.

Check updates regularly. Minimum 2–3 times a week for Tier-1 brands, once a week for local operators, once every 2–3 days for new or suspiciously active pages (since risky creatives get banned quickly and you might miss something interesting).

Track activity dynamics: how many new creatives are uploaded, which formats and messages repeat, whether launch frequency changes compared to previous month.

Note long-living creatives: which ads stay in rotation 10+ days, this means they: a) passed moderation, b) have positive ROI.

Compare different fan pages of the same brand. Often large operators launch several pages for different GEO or strategies. This allows seeing how they vary messages for different audiences.

Create and populate your own library. Save interesting creatives in Adheart collections, make notes: which GEO, offer, approach, triggers. Use as a base for brainstorms and tests.

Track strategy changes. Pay attention to periods of increased activity (for example, before major sporting events). Analyze how creative approach changes from month to month.

Thus, fan page search is not just a point tool, but a way to conduct systematic competitor monitoring: track their dynamics, find successful patterns and quickly adapt them for your own campaigns.

Keyword Search 

Keyword search is the very first and simplest way to find gambling creatives in Adheart. It allows quickly collecting all available ad variants in the theme and seeing what messages and formats other media buyers already use. This approach is especially convenient when your task is to gather references for tests or find inspiration for your own creatives.

Refining Search with Additional Filters 

Further, additional filters can be added to basic keyword search that narrow the selection and help more accurately understand the competitive field: 

By countries / creative language. Allows seeing promotion specifics in different geo: which offers are relevant, which triggers work better, in which language it's advisable to build communication. This is useful both for analyzing specific markets and searching for localization ideas. 

By launch date / number of running days. Fresh creatives from last 3–5 days help understand what other buyers are testing right now. Ads with 5+ days of life are already confirmed variants that passed moderation and showed stability. This way you can find evergreen approaches, universal references and long-living offers. 

By media format. Choice between video, banners or carousels allows assessing which formats are more often used in gambling and what might work for your offer. 

By CTA button type. For example, Install App filter allows quickly filtering out exactly those creatives that lead to mobile apps, convenient for searching under specific funnels. 

By domain or link. Many arbitrageurs have a pool of cheap domains they use massively. You can also enter a competitor's link or domain and see all their ads leading exactly to this resource. 

By app platform (Android or iOS). This filter allows focusing exclusively on creatives leading to mobile apps and understanding how campaigns are built for different platforms. 

Thus, simple keyword search turns into a flexible tool: first you get the general picture, then narrow it down for a specific task — whether geo analysis, searching for long-living references, or preparing to test a new funnel.

Deepening the Search 

When you've already got first results in the output, the work is just beginning. At this stage it's important not just to collect individual creatives, but understand the overall picture: how the competitor thinks, what approaches they test and what they actually scale. Adheart has a set of tools for deepening search — they allow digging deeper and seeing the complete advertising strategy, not just a random sample. 

Go to advertiser's fan page. Gives opportunity to quickly get to the source: see how the page looks, what content is there, what tone of voice and whether there are additional funnels (for example, links to other social networks or sites). This helps understand how the competitor builds brand communication outside creatives. 

View all ads from this advertiser. If you found one relevant creative — that's not enough. Viewing all ads from a specific fan page allows analyzing complete advertising strategy: what formats are tested, what messages repeat, what stays in rotation longer. This is already "big picture" level, not a point insight. 

Find all identical media. Function helps determine mass scale of uploads. If the same ad is used by dozens of buyers or accounts, this is a signal: the approach works and is actively scaled. And if the creative is singular — maybe it didn't pass tests or is still in experiment stage. 

Find all ads leading to specific domain. Perfect tool for assessing competitive traffic. You see how many advertisers simultaneously pour traffic to this domain, which exact creatives are used for this and how diverse the approaches are. This allows quickly understanding which offers are currently on top and which funnels are scaling. 

Find all ads to domains from same IP address. Often large arbitrage teams keep their landing pages on one server or hosting. This tool allows unraveling their network: see all other offers they launch, in which geo they work, and how the team's strategy is built overall. This is already deep competitive intelligence that gives insights at system level, not individual creative level. 

These functions are especially useful when you don't want to limit yourself to superficial creative viewing, but strive to understand what exactly works, why it works and how to scale it in your own campaigns.

How to Analyze Found Gambling Creatives 

Finding competitors' ads is just the first step. The main value of Adheart is that you can not just collect examples, but break them down into components and understand why they work. Such analysis helps build your own funnels (offer + creative + traffic) with greater conversion chances.

Look at the hook. What exactly catches the user in the first 3 seconds: win, emotion, intrigue, bonus? How exactly is the hook presented: through text on banner, UGC video, dramatic story or famous personality? Is this hook relevant for GEO and audience?

Note what approach is used (ad angle). Through what lens is the offer shown: quick earnings, entertainment, VIP status, exclusive promotion? Do they bet on pain (lack of money), dream (quick wealth), or social proof ("millions already play")? Can this angle be adapted for another GEO or your offer?

Analyze format and placement. Video, banner, carousel or stories — which formats more often work in your vertical? Where is the ad shown: in feed, stories, Reels, Audience Network? What's the difference in creatives for different placements (stories usually more dynamic, banners more concise)?

Pay attention to CTA (call to action). What buttons are used: Install App, Play Now, Register? Is there own call on the creative: "Don't miss the bonus!" or "Risk-free bet"? How specific and clear is the CTA, or is it vague?

Check display duration. If creative is in rotation 20–30 days and more — it works. If creative "flies off" in few days, maybe it didn't pass moderation or didn't give ROI. Combine analysis: look at both fresh tests and long-living variants.

Look at audience triggers. Do they use local symbols, flags, famous people, target GEO language? Is there adaptation to specific events (championships, holidays, local trends)? How exactly is the feeling of urgency or "exclusivity" created?

Analyze creative structure. How do visual, text and CTA combine? Is there "backstory" in first seconds and "resolution" at the end? How easy is it for user to understand what they're offered?

Check entire funnel / bundle. Where does creative lead: to landing, app, prelanding? Are there variations for different GEO? How much does landing match promises in creative?

Look at upload scale. Are there identical creatives from different accounts? How many different creatives lead to one domain? This is a signal that the approach really works and is being scaled.

Creative analysis is not just about "save the banner". This is systematic work: you look at hook, approach, placement, CTA, rotation duration, domain and scale. All together gives you answer to the main question: why this creative works and how you can use this experience in your own campaigns.

Saving and Organizing Gambling Creatives in Adheart 

When you found needed creatives, it's important not just to download them, but competently organize for further work. Adheart allows doing this as conveniently as possible.

Creating collections. You can create thematic collections: for example, "Tier-1 Casino Creatives", "Gambling LatAm". This helps quickly find needed materials when launching new campaigns.

Team sharing. Collections are easy to share with colleagues or designers — even if they don't have Adheart account. This is convenient for teamwork: media buyers see which creatives to test, and designers get clear references.

Using as educational material. Collections can be used for internal team training. Newcomers see examples of strong creatives and learn faster to find right hooks and presentation.

Downloading. Adheart allows downloading creatives in original quality without losing clarity.

Such organization saves time and reduces chaos in working with creatives. Instead of dozens of chaotic files on computer you get a structured base ready for use at any moment.

Common Mistakes When Searching for Gambling Creatives 

Even using professional spy services, arbitrageurs often make mistakes that reduce effectiveness of working with creatives. Here are the most common:

Search only in one language. Many enter only English keywords (casino, betting, slots) in search and miss local variants. And these most often show real working creatives for specific GEO.

Focus only on Tier-1. Tier-1 (USA, Western Europe) seems most attractive, but competition there is fierce. Ignoring Tier-2 and Tier-3, you lose opportunity to find cheaper leads with more flexible moderation.

Copying competitors without adaptation. Found creative shouldn't be copied "carbon copy". What worked for one brand may not suit your audience. It's important to adapt angle, language and visual for your target audience and GEO.

Wrapping Up 

In gambling vertical, it's exactly the creative that decides whether your ads get conversions or drain budget. To create strong ads, imagination is not enough — you need systematic competitor analysis and understanding of what really works in different GEO.

Adheart makes this process as simple as possible: you can find needed gambling creatives in few minutes, filter them by keywords, countries, formats and download in high quality. And then — organize into collections and use as base for creating your own, even more effective creatives.

Try free demo access to Adheart and see how exactly competitors promote casino, betting and poker in different countries. This is your chance to create ads that don't just look good, but convert.