When uploading, most of us pay attention to creating a setup or bother with the quality of automated funnels, their geo and limits, which cannot be attributed to creating a setup based on BM. However, many people lose sight of the fact that with verification you can get additional trust from META, as well as some advantage in the bidding.
This article analyzes in detail all the stages – from creating a BM to submitting documents for verification.
Advantages of a verified BM
A verified Facebook Business Manager offers several important benefits, namely, access to additional Facebook features and tools that may not be available to non-verified accounts. This may include access to the Audience Network and the ability to create up to 10 advertising accounts in different countries.
Furthermore, a verified Business Manager can gain an advantage in Facebook bidding rankings, which can improve the performance of your advertising campaigns and reduce the cost of placement.
Creating a Fan Page
To speed up the verification, you need to create a product FanPage and fill it out in as many details as possible, in accordance with your offer.
Based on the created page, you can activate BM using WhatsApp Business.
Working with Business Manager
When activating BM, we need to verify it; this option is not available by default:
In order to activate the option, you need to create an application. To do this, go to the Facebook Developer user interface, having previously completed all the registration steps.
To successfully complete registration, select the Marketer menu item.
After logging in to the META developer service as a marketer, you need to create an application.
When creating an application, select the menu item Looking for something else? - Other
Then, select the item specifying that the application relates to Business
The last item is necessary in order to assign a name to your application.
The application is ready. Add basic features: to do this, select App Review - Requests.
Next, confirm the request for the key features of the application:
In the main menu, select the items: publish_video, pages_show_list and activate the continue request.
In order to activate the application features, select Submit business verification item in the next menu, and BM for verification in the pop-up window.
This way, we activate the BM verification item in the Security Center of the primary interface.
After activating the item, prepare the necessary files for verification:
For Russian-based users: Roskomnadzor (the Federal Service for Supervision of Communications, Information Technology, and Mass Media) has recognized META as a prohibited organization in Russia, but to verify BM, data from a company or individual who is an entrepreneur are required. To get them, you can use the opencorporates website which publishes data about companies from open sources:
Address where the office could theoretically be located
Activation number (5sim)
After successful uploading of all the necessary documents, BM will be verified within 2-3 business days.
Since November 1, META introduced a paid subscription due to which its methods of document verification were tightened. Currently, checking a personal profile and a company significantly differ from checking documents in case of Advertising Restrictions, so you need to find reliable information, fill out the fields correctly and make a high-quality document.
That’s all! Verification will be completed and you’ll be able to safely deliver traffic.