Promising niches for launching promotions and sales have long been occupied, but there are still profitable directions. One of them is women’s health products.
This article tells how to promote such products in various markets and why the goods of this category are perfect for starting sales.
Features of the direction
The field of women’s health includes products that have a beneficial effect on the female genitourinary system and help to treat various diseases.
These products can be promoted as a natural remedy for women’s health that allows to save on doctors and quickly get rid of the problems. They are also suitable for prevention and protection against relapses.
Most medications are sold in a capsule form. The products are also available in the form of decoctions or tea. Other product forms are very rare.
Such goods are nowadays especially in demand in Latin America, Europe, Asia and Arab countries.
The most effective traffic sources, depending on the region, are Facebook, Google, SEO, native networks and storefront traffic
Basic purchase motives
The ability to get rid of unpleasant symptoms, such as pain or problems with urination without having to see a doctor and spending additional money.
Women aged 20+ from countries with hot climates and limited access to medical care.
Women’s health products are a stable and in-demand product in many regions. However, it can be challenging for the beginners without experience in working with relevant sources to identify their target audience.
In all other respects, this is a rewarding category of goods that can bring excellent profits.
Advantages of the direction
Products for improving women’s health have many advantages not only for experienced, but also for novice affiliate marketers. Here’s what makes these products so attractive:
The category is not too popular among webmasters, since the topic is delicate, non-standard, and not many are ready to get into details. This means that the audience will not burn out quickly and will react more actively to advertising, meanwhile promotion costs will not grow exponentially;
Problems with the genitourinary system cause unpleasant symptoms, and therefore people strive to get rid of the problem as soon as possible, without delaying it for later. In addition, the audience will be ready to spend money for a working product. They won’t give up treatment or neglect the problem, since such symptoms will not disappear on their own.
The higher the temperature outside, the more actively bacteria that cause diseases of the genitourinary system multiply. Summer is already coming, and this is the perfect time to launch promotional offers for women’s health products.
Unlike other areas in the field of medicines, this niche has more loyal moderation. For Facebook and Google, of course, you will have to set up cloaking, like for other grey offers, but in general it will be easier to get a permission for promotion.
In the case of such diseases, poultices, decoctions and other folk remedies will not help. Just squats will not help either as in the case with excess weight. This means that potential clients will eventually turn to buying the medicine after a superficial search on the Internet or when they do not find a solution to their issue on a forum. If a person is looking for a solution to an issue on the Internet, then your proposal could be the solution to all the problems.
Differences in promotion in various countries
Approaches for different geographical areas vary, but finding the target audience remains one of the main challenges of such offers, since it is almost impossible to identify women with diseases of the genitourinary system based on their behaviour. The most effective way would be to use auto-optimization algorithms of advertising networks and target a wide audience of women aged 20+. If you have a limited budget, you can use SEO or search engines to promote by targeted queries.
Now let’s look at how promotion methods differ in various countries and what should be highlighted.
Relevant location: Thailand.
Sources: Facebook, SEO, native networks.
The location is characterized by underdeveloped medicine and a preference for folk remedies for the treatment of diseases. Due to the hot and humid climate, harmful bacteria actively develop here, leading to diseases of the genitourinary system.
The most effective methods of communication are expert medical articles, interviews with doctors and other specialists. In advertising materials, it is enough to hint at the problem and the impossibility of natural treatment. It is also important to offer a low price or discount as many people look for treatment online to save money.
The main emphasis should be on the visuals, since images strongly attract local residents. To make sure people notice your banner, you should use images of herbs. Pictures must be bright and of high quality. It is also important to mention the high speed of drug treatment and strengthen confidence with expert opinions.
Arab region of Asia
Relevant location: Bahrain.
Sources: Facebook, native networks.
This location has its own peculiarities. Due to the hot climate and the requirement to wear burqas, there are more problems with female diseases. At the same time, many residents rarely prefer something other than natural treatment, despite the availability of developed medicine.
In Arab countries, news approaches with expert opinions work best. For example, interviews or news with comments from doctors. Banners may slightly highlight the problem, never depicting exposed body parts or examples of the disease manifestations.
The design of the banners or advertising articles should be minimalistic - fewer pictures and gifs, more text. You should avoid shocking content, emotionality and not touch on religious topics.
Use short and simple product descriptions - Arabs don’t like to spend a lot of time studying details.
On creatives and landing pages, women should be dressed quite decently - only their face can be exposed.
Latin America is also characterized by heat and high humidity. Given the poor sanitation and underdeveloped medicine, this region is perfect for promoting products in the field of women’s health.
Relevant location: Mexico.
Sources: Facebook, Google.
The most effective methods are medical articles and interviews with doctors. In creatives, it is important to clearly demonstrate the symptoms of female diseases - this is usually enough for cheap clicks.
The population of Latin America is not ready to spend too much on treatment; low-price offers are suitable for this region. As Dominic Toretto, a famous native of Latin American, once said: “The most important thing in life will always be family”. It may look comical and has already become a meme, but in this location the emphasis on family plays an important role. You can also specify that the product is locally produced, since people are very patriotic here and value domestic products.
Relevant location: Hungary.
Sources: Facebook, Google, storefront traffic.
In Europe, it is worth giving preference to countries with inaccessible and expensive medicine, since users often do not have other options for treating and preventing diseases in clinics and buying expensive drugs in pharmacies. For them, the only option is to buy drugs online.
Landing pages containing doctors’ opinions, interviews or medical articles are very well suited for promotion. Personal blogs with user-generated content also show good results.
If healthcare in the country where you are promoting is poor, you can use this as an argument and offer your products or services as an alternative to a session with a doctor.
Avoid shocking content. Instead, focus on users and their stories or feedback, as most people take note of them before purchasing.