Service Vertical: What It Is and How to Advertise It

The service vertical is rarely discussed, though it is actively developing and can generate significant income. In fact, it has been around for a long time, just not as hyped as, for example, e-commerce, crypto, or gambling. In this article, we'll explain which offers fall under this category, how they can be promoted, and what to focus on if you decide to explore this niche.

What is a Service Vertical?
A service vertical includes offers related to various services. This can include online services (training, consultations, freelance work) as well as offline services (repair work, legal services, etc.). The distinguishing feature of the service vertical is that the focus is on trust in the brand or expert providing the service. Unlike e-commerce, advertising and traffic acquisition operate under slightly different rules here.

Advantages of the Service Vertical

1. High Average Order Value: Services are often priced higher than products, allowing advertisers to offer high commissions.
2. Longer Deal Cycle: Selling a service typically takes more time than selling a product, as potential clients go through stages of recognizing the problem, choosing a solution, and making a decision.
3. Customer Loyalty: After successfully receiving a service, clients often become repeat customers and may seek services multiple times.

What Offers Fall Under the Service Vertical?
The service vertical can include the following categories:

• Online education (courses, training);
• Legal consultations;
• Medical services (both online and offline);
• Construction services;
• All types of repair services: digital, household appliances, office equipment, photo and video, medical and wellness equipment, transportation, etc.;
• Accounting and financial consultations;
• Freelance services (copywriting, design, marketing, etc.);
• Personal trainers and coaches;
• Funeral services.

Features of Advertising the Service Vertical

• Content Marketing and Personalization: In this vertical, communication built on trust and professionalism is crucial. Content marketing is not just a tool but the key to gaining clients' trust. In the service sector, people often choose based on reputation. They need to know that the design will be done on time and with quality, that texts will be written accurately and according to the brief, and that the service provider can be trusted. If, for example, you are a sole proprietor like Ivanov, it’s essential to talk about yourself—run a blog, share case studies and reviews, create video overviews of your work. This will bring you more clients than someone like Sidorov, who stays in the shadows without such efforts.
• Reviews and Social Proof: In services, reputation plays a key role. Without reviews, it's hard for people to believe your services are even needed. Publish positive client reviews, showcase successful cases—this will increase trust in you and attract more clients. Without this, you won’t get far in this field.
• Collaborating with Influencers and Recommendations: Working with bloggers or experts in your niche who can recommend your services to their audience can be an important promotional tool.
• Targeted Advertising: When setting up ads for services, it's essential to consider the longer sales cycle. Therefore, retargeting and personalized offers can play a key role in conversions.
• SEO and Local Marketing: For many services, the client's location is important. Invest in local SEO optimization and use tools like Google My Business to ensure clients can easily find your company.

Where to Find Quality Offers for the Service Vertical?
Arbitrators can find many relevant offers related to the service vertical on arbitrage platforms and CPA networks.
Here are some examples:

• CPA networks: Admitad, ActionPay, AdmitAd;
  

• Direct offers from advertisers (e.g., through partner programs on websites).

Amazon Voucher

chase bank

Traffic Payment Methods

1. CPC (Cost per Click): Payment for each click. This is one of the most popular methods, often used in search engine ads and social media. The advertiser only pays for attracting interested users.

• Advantages: Direct payment for traffic acquisition. Ability to precisely track the cost per user.
• Disadvantages: No guarantee of conversion, as the user may click but not complete a purchase.

1. CPM (Cost per Mille): Payment for 1,000 impressions. This method is effective when the goal is to increase brand awareness or attract a large number of users to a website.

• Advantages: Great for branding campaigns with broad audience reach.
• Disadvantages: Payment for impressions does not guarantee clicks or actions.

1. CPA (Cost per Action): Payment for specific user actions, such as a purchase or form submission.

• Advantages: Payment only for specific results (e.g., a purchase or registration). Minimal risks for advertisers.
• Disadvantages: Harder to attract quality traffic that will perform the desired action. Costs can be higher compared to CPC or CPM.

1. CPS (Cost per Sale): Payment for each sale made through the arbitrator or partner.

• Advantages: Payment only for actual sales. Perfect alignment between costs and revenues.
• Disadvantages: Competition for quality traffic can increase acquisition costs. Not suitable for all verticals.

1. CPL (Cost per Lead): Payment for leads, i.e., attracting potential clients who leave contact details.

• Advantages: Advertisers receive targeted contacts for further processing.
• Disadvantages: A lead does not guarantee conversion into a sale. There can be cases of incorrect or low-quality leads.

1. RevShare (Revenue Share): Payment based on a percentage of revenue generated by the attracted client.

• Advantages: Potential for long-term earnings from the attracted client.
• Disadvantages: Payment is not immediate, and income depends on the advertiser's revenue.

1. Flat Fee (Fixed Payment): In some cases, advertisers offer a fixed payment for the entire traffic volume or a certain number of conversions, regardless of the campaign's actual performance.

• Advantages: Predictable costs, no commissions for each action or click.
• Disadvantages: Less control over campaign efficiency. Risk of overpaying for ineffective traffic.

How to Choose the Right Offer?
When choosing an offer in the service vertical, consider the following:

• Service Quality: This determines customer satisfaction and the likelihood of repeat orders.
• Regional Features: Many services are tied to specific regions, so it’s important to consider the geographical location of your target audience.
• Competitiveness of the Offer: Analyze how your offer stands against competitors.

The service vertical is a promising direction in traffic arbitrage that requires a unique approach to advertising. Success here depends on building trust with clients and effectively presenting information about the services offered.