The format battle continues, even as Meta rewrites the rules every quarter. The age-old question: video or image? Even in 2025, as Meta decides who sees your ad — and who gets banned — the core question remains: what drives results? The answer? It depends. Because as always, there are nuances. A

Creating ad creatives that can "survive" moderation blocks requires a combination of strict adherence to advertising platform rules, use of proven strategies, and searching for technical solutions. This article will reveal key aspects and secrets that will help you create effective advertising materials. 1. Compliance with Advertising Platform