At its annual TikTok World 2026 event, TikTok introduced a wide range of new advertising tools and AI-powered features. Some updates expand on existing formats, while others clearly show where TikTok is heading as an advertising platform. Adheart – Meta & TikTok Ads Ad Intelligence Tool to uncover your competitors'

TikTok has introduced a new feature called Local Feed, a dedicated stream that highlights content about places, events, and businesses near the user. Essentially, it’s a new way to discover local services through video — restaurants, shops, events, or interesting places in your city. The feature is currently being tested