What to pay attention to when running nutrition with Facebook in 2024 and is the juice worth the squeeze?

Hello everyone! Today we are sharing a guide on preparing an account: farming, cards, as well as technical details, creatives, and landing pages! Enjoy reading!

This article is mainly aimed at those who are just getting into arbitrage, thinking of starting to run solo or in a team. Initially, everyone who enters arbitrage starts with nutrition and Facebook by 99%, but is this the right decision? Let's discuss below.

Facebook is an excellent source of traffic with a broad audience and advanced advertising algorithms. You can run campaigns on a large part of verticals, including nutrition.

We will also talk about the Barnum method and show by example how it can be applied if you are running campaigns for nutrition.

What should you know before launching?

Before starting work, you need to look at your turnover and understand which geo should be the starting point. It is clear that advertising in Tier 1 countries like the Czech Republic, Spain, Hungary, Italy, and so on will be more expensive than in countries like India or Bangladesh (Tier 3 countries) or Latin America, where mainly Tier 2 countries are located.

After we chose the country where we will drive traffic, the next step is to choose an offer. There are many nutrition offers, but I will highlight the main popular directions, such as weight loss, hypertension, eyesight, diabetes, joints, and prostatitis. Among the less popular ones, I would highlight lip augmentation and skin rejuvenation.

It's not worth spreading oneself too thin by trying to explore all possible directions and offers. It's better to focus on mastering one thing, gaining expertise in that area, and then it will be much easier to expand into new geos, knowing how to impress a new audience. Most likely, 99% of those reading this article are already part of a team or will eventually end up in one. Just observe your successful colleagues and you will see those who only promote weight loss, for example, using either a medical approach or teaser approach — we'll talk about them later. This leads me to the point that such individuals know what works for them and they don't need to come up with anything new.

Perhaps many are now considering that the best option when choosing an offer is to consult with a manager who can provide an overview of what others are promoting, and so on. But can you rely on this 100%? Of course not, because most affiliate managers are inexperienced individuals whose main goal is to attract as many affiliates as possible and get traffic from them. They often don't care where you run the traffic, as long as it's done quickly.

For example, not long ago, a manager from a popular affiliate program contacted me and suggested driving traffic to Myanmar, saying everything would be great, etc. However, the funny part of the whole situation is that there is currently a military coup happening in that country, and people are definitely not in the mood to buy supplements. As a result, if I had driven traffic there, I would have gotten zero, wasted my budget, and with tears in my eyes, moved on to test another offer.

So, my advice to you is not to rely solely on one affiliate program; try testing several different ones, put them in split tests, see where the approval rate/conversion rate is higher, and so on. Another simple advice is to join arbitrage chats and read about what your colleagues are promoting, while also seeing the issues they are facing.

Preparation. Accounts, technical aspects, creatives/bundling.

After you have decided on the offer and the geo, you need to understand which accounts to use for traffic and what else is necessary besides accounts. Of course, when you are in a team, they will provide you with a tracker, browser, and so on. But if you are a solo buyer, you should budget for things like: anti-detect browser - $100, cloaker/tracker - also $100. As for cloaking, I recommend googling various articles like "R8 cloaker" - in short, it helps you cloak links quickly and get a ready-made version in a couple of minutes, with prices around a few dollars per piece. (I'll say right away that this is not an advertisement for any service, just a useful tool for solo buyers if the budget is very limited). As for browsers, there are many options on the market now, and some allow you to load 5-10 profiles for free. If you are a beginner, this can be a good way to save money.

Accounts

Someone will definitely tell you that you need to farm accounts yourself and so on - don't listen to them, because it's complete nonsense. You will spend 2-4 weeks farming, if not more, and in the end, you will spend your time, money on farming (on proxies, emails, etc). It's better to buy accounts in shops right away. In my opinion, the best option for me is a KING high trust account that has passed the ban on advertising activities and 6 automatically generated accounts attached to it; on average, such a "setup" will cost around $10. I must say, it's not worth always buying accounts from one shop, especially if they keep getting banned. You must test other suppliers and find the best option for yourself. For example, I use American accounts because I have USA proxies and American cards (perfect match). If you have a Kazakh account, Ukrainian proxies, and American cards - Facebook may have questions for you, and your account may be disabled even before setting up ads. But this doesn't always happen; sometimes it works and everything runs smoothly. As Mark Zuckerberg once said, "Everyone has their own Facebook - what works for one may not work for you, so test." Since we are talking about proxies, I mostly use static proxies like SOCKS6, as they are very cheap, around $1 per month, and their speed is much faster than mobile proxies. Mobile proxies, according to rumors among arbitrageurs, have more trust and credibility from Facebook but load pages slower and cost around $50 per month for one proxy on average.

Cards

In our time, there have already been a bunch of different services for virtual cards; in short, they are almost indistinguishable. Somewhere the commission is slightly higher when topping up, but the card issuance is cheaper, and somewhere it's the other way around. I recommend looking at services where the manager won't scold you too much for the Decline rate - this is the percentage of declined transactions. Sometimes an account can be blocked or money can be debited for violating the rules, so I do not recommend topping up the balance on the service with a too large sum, as different things can happen.

When everything is ready, all that's left is to come up with or find some creative and launch your first advertising campaign!

After you log into your account, you need to link a card. I recommend doing this through "boost FP" - in simple terms, you go to the main page on Facebook, select Fan Page on the left, click on it, and you will be prompted to create a post and promote it.

I usually upload a photo of a kitten there and set any engagement goal, then link a card. After linking the card, they may ask for information about your company; here, just input whatever comes to mind, but make sure to specify the city index you selected earlier at the end. For example, if I choose New York, I would enter Index 10005.

After the boost FP is done and the card is linked, all that's left is to launch the main advertisement. Once you've set up the link in the tracker and specified the landing page where you will direct traffic, you should start the advertising campaign with the goal of generating leads.

How to prepare the landing page and creative content?

In general, the best conversion rates are seen with articles in a news or interview format, featuring a doctor or a person who has used the supplement, with catchy headlines and innovations.

Here are some important things to consider in my opinion: include photos of doctors on the landing page, various certificates (just make sure they are not from a foreign location), and ensure there are fresh testimonials at the end of the article with avatars of people.

It's also worth adding a section with promotions because the lower the income of your lead, the more a 50% discount motivates them to spend money after all.

Now about creatives, show specific problems of a person using illustrations in photos that are familiar to your future lead. You can also include doctors in the creatives - this significantly increases the lead's trust. And of course, there are people who don't care about doctors, etc., they just want the product to be natural - so you can add plant-based products. Text. Don't forget to add text to photos in creatives in some bright colors to attract users' attention and let them know that you can solve their problem.

To sum up

When selecting a geo, if you are a beginner, do not focus on European countries, as advertising prices are much higher there, and approval rates are sometimes not as high as claimed, around 40-45%, as managers like to say.

Check the relevance of offers not only with your manager but also in chats with colleagues.

Don't waste time on farming; it's better to take a ready-made option right away.

Do not use ready-made creatives from AdHeart or Facebook libraries; try to make them unique anyway (the same goes for landing pages).