What will change after the ending of third-party cookies and how to prepare for these changes - practicing experts have answered. They discussed 6 problems that marketers and website owners will face, as well as 10 ways to solve them.

The core part of digital marketing for any serious company is analytics. Indeed, it is crucial to understand which advertising channels, campaigns and creatives make business money, and which just generate impressions. In order to transfer data about advertising campaigns to the analytics system, UTM tags should be used. This