Emotions are a powerful tool that can significantly increase the effectiveness of any marketing strategy. When it comes to marketing, using emotional marketing helps not just to attract attention, but to make the audience take action. In this article, we'll examine how to properly work with customer emotions

LTV (Lifetime Value), or customer lifetime value, is a metric that shows how much profit one customer brings over their entire interaction with your products or services. In affiliate marketing, LTV is particularly relevant as it helps measure the effectiveness of offers and advertising campaigns. Understanding LTV allows you to: