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All about moderation on Facebook 2024: why ads are banned and how to avoid it

Ultimate guide to searching for affiliate approaches and links through Adheart

How to use spy services in affiliate marketing: the main advantages

Adheart makes sure you have everything you need to work efficiently

At the end of 2023, Facebook began to moderate ads even more strictly and the likelihood of rejection (that an ad would be rejected) increased. Let’s try to figure out why ads are rejected and how to avoid it

This guide will help you to find affiliate approaches and links on an ongoing basis

Tags should highlight each advertising channel, campaign and creative in the analytics system. De facto, dealing with tags is a mandatory hard skill for every specialist working with traffic: from an SMM specialist and targetologist to a marketer and strategist

Useful articles

UTM tags: how to use it effectively

Macros and dynamic parameters

Here you can check a link for hidden redirects. To start, paste the link you want to test and specify the required parameters

Cloaking Detection

Instantly calculate ROI, ROAS, ROMI, CTR, and CPA to monitor ad performance and optimize your budget

UTM tag generator for advertising campaigns

Run {bold} to check how the site behaves for different GEOs, platforms, and referrers. We will prepare a {highlight} for you.

uncloaking

detailed report

No checks yet

Create unique banners in seconds and launch more ad campaigns without limits

Instantly calculate ROI, ROAS, ROMI, CTR and CPA to control ad efficiency and optimize your budget

Adheart UTM Builder — free UTM tag generator for campaigns

ROI, ROMI, ROAS Calculator — free online marketing metrics calculator

Creative Uniquifier for Meta Ads

In the «URL» field, specify the page you want to send traffic to (landing page, product, etc.).

Spend — how much money you spent on ads. Revenue — total sales generated by the campaign. Impressions — how many times your ad was shown. Clicks — number of ad clicks. Leads / Sales — number of conversions (target actions).

Enter the main link

Enter your input data

utm_source — traffic source (facebook, google, tiktok, email)
utm_medium — traffic type (cpc, social, banner, referral)
utm_campaign — campaign name (black_friday, spring_sale, brand_awareness)

The calculator instantly computes all the selected metrics for you.

Fill in the required parameters

Get results automatically

utm_content — for creatives (banner1, video_ad, cta_blue)
utm_term — for keywords in search ads

If ROI and ROAS are positive and exceed 100% — the campaign is profitable. If CPA is too high — the ads need optimization. CTR shows how engaging the creative was for the audience. CPM and CPC display the real cost of reach and clicks.

Add additional parameters (if needed)

Analyze and make decisions

If needed, shorten the link with the «Shorten» button

Copy the ready-made link and insert it into Facebook Ads, Google Ads, TikTok, or email.

Check and use

How to use the UTM Builder

How to use the calculator

Upload your banner

Start the uniquification process

Download your uniquified banner

What does APC show?

What does APV show?

How to create UTM tags correctly

Will the Uniquifier help if a banner has already been blocked?

How many ad campaigns can you run with one creative?

Common mistakes when setting up UTM tags

What does CPA show?

What does CPC show?

What does CPM show?

What does CTB show?

What does CTC show?

What does CTR show?

What’s the difference between ROI, ROMI and ROAS?

How does Adheart Image Uniquifier work?

Is it safe to use the Image Uniquifier for your ad account?

What are macros in Facebook Ads?

What are macros in Facebook Ads and Google Ads?

What are macros in Google Ads?

Does uniquification help pass Meta moderation?

Can you uniquify the same image multiple times?

Why do you need a marketing metrics calculator?

Do I need a Uniquifier if I create my own original creatives?

What are additional UTM parameters?

What is profit?

Does image quality drop after uniquification?

What do the required UTM parameters mean?

What does ROAS show?

What does ROI show?

What does ROMI show?

Can I uniquify a banner directly in Adheart search?

Do UTM tags affect a site’s SEO?

Can you shorten UTM links?

Can I take any creative from Adheart and use it in my own ads?

Can you uniquify videos?

What is creative uniquification?

What is Adheart Image Uniquifier?

What are UTM tags?

Why does Facebook reject ads with identical creatives?

Why are UTM tags important in advertising?

Free Creative Uniquifier for Meta Ads — avoid duplicate ad banners

Create UTM tags for Facebook Ads, Google Ads, TikTok, Instagram, and email. The UTM generator helps track traffic sources and campaign performance.

The Creative Uniquifier makes ad images unique for Meta Ads. Run dozens of campaigns with one banner without the risk of bans or duplication. Perfect for affiliates and media buyers

UTM Builder — free UTM tag generator for Facebook, Google, TikTok, Instagram

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Instantly calculate ROI, ROMI, ROAS, CTR, CPA and more. Free online ROI calculator to track advertising performance and optimize budget

ROI, ROMI, ROAS Calculator — Free Online Marketing Metrics Tool

A free calculator for marketers, affiliates and media buyers. Calculate ROI, ROAS, ROMI, CTR and CPA online, analyze campaign performance and make informed decisions.

Adheart ROI Calculator — free online calculator for ROI, ROAS, ROMI, CTR, CPA

Free online marketing metrics calculator

ROI, ROMI, ROAS Calculator

Opportunity to look through landings, websites and product pages, where the ad leads to

Comfortable and user-friendly interface, options to save search settings in templates, create your collections of creatives, easy search by filters in groups

Download any creative in good quality for use or referencing

Own knowledge base, customer support 24/7

100+ countries for search all around the world

Search on any Meta Ads platform - Facebook. Instagram, Audience Network, Messenger

20+ flexible filters that you can set: search by keywords, domain zone, Facebook page, leadforms, links, company characteristics and many others

Adheart is a powerful Ad Intelligence tool for competitive intelligence in Meta Ads

Analyze successful creatives of competitors on Facebook, find inspiration and references

Follow the best ad campaigns on Instagram and transform them to your needs

Get insights about ads in Audience network and boost your own campaign with competitive analysis

Analyze mobile apps advertisements and create your own high-conversional ads

Generate UTM-parameters automatically to monitor accurately the effectiveness of  your ad campaigns

Make your creatives unique in one click for effective use in your ad campaigns

Get access to the knowledge base on digital-marketing and advertising to keep track of the latest trends and strategies

Find answers to your questions about our tools

Adheart tools for analyzing competitors' advertising campaigns

The service generates small changes and automatically edits the image settings, due to which the moderation of the advertising platform reads* the image as unique

Creative Uniqueizer

utm_campaign — the name or ID of the campaign, makes it possible to distinguish traffic from different campaigns

utm_content — an additional parameter that allows you to distinguish between different messages within the same campaign. It can be an offshoot of a campaign or the name/ID of a creative

utm_medium — type of advertising: CPC, CPM, social, etc. You can also specify placements inside advertising campaigns

utm_source — the name of the advertising platform, the traffic source

utm_term — a clarifying parameter is filled in if necessary to specify additional information

Help